Everyone knows that Google is constantly updating and upgrading its search algorithms to bring better results to its users. One of the things that Google has done to update its algorithm is to introduce Mobile-First Indexing. This has confused many people and they are unable to grasp the full meaning of what it means and why it is so important. Should you change your website completely or just update it as much to make your website mobile friendly? Try looking up “Best Digital Marketing Company in Bangalore” and you will see that all the websites are optimized to incorporate Google Mobile-First Indexing since everyone wants to remain ahead of the curve.
What Is Google Mobile-First Indexing?
Users around the world have gone mobile and are always on the move. They want the results to be available to them on their smartphones and the percentage of the people searching on desktops has dwindled down over the years. In order to cater to these users, Google introduced Mobile-First Indexing.
When you are monitoring the traffic on your website, you will notice a spike in the Smartphone Googlebot traffic ever since Mobile-First Indexing was introduced. Another thing that has changed so far is that the cached versions of your website will have more of the mobile version of your website than the desktop versions.
You should not be worried if your website does not have a mobile version. Your desktop version will be ranked but your website will be ranked lower on the mobile rankings on the search result pages. However, you should strive to have a mobile version of your website since the absence of a mobile version will have a negative impact on the rankings of your website and a website with a mobile version will not only rank better in the mobile rankings but will also receive a boost in the desktop rankings of a website.
The fact is that the mobile version of your website will be considered the primary version of your website and the secondary version will be the desktop version. If your website has just a desktop version, the search performance will be impacted negatively. However, if you have both a mobile and a desktop version or if your website is built to be responsive on both mobile and desktop devices, you will not see an impact on the way that your website appears in the search results.
Previously, Google used to consider your desktop website as the primary URL of your website and there was a separate version that used m.domain.com for your mobile website. The search engine did not make the effort to crawl and cache the mobile websites and they were available to only the people who used their mobile devices and Google simply displayed the URL to those users, the mobile searchers.
Why Is Mobile Indexing Important?
If you are an old website, you do not need to care much about Mobile-First Indexing. That is because Google wrote that all the websites which were previously unknown to Google Search will be the only ones that will be ranked and indexed using the mobile-first indexing technology starting from July 1, 2019. This means that all the websites that were created after that day will have to include a mobile version of their website. New websites are all showing the same content on their mobile as well as desktop websites since it is easier to create a responsive website than to create two completely different websites.
If you are building a website for your company, you should consider a responsive website lest you lose out on all the traffic that you would have otherwise received due to the mobile-first indexing algorithms put forth by Google.
Mobile conversions have been higher by 64% when put against the desktop conversions. This means that having a mobile-first design for your website will not only help you in your search rankings but will also help you convert more sales and have more profits.
Having a mobile-first design also means that your users are able to access the elements in your website on a quicker note than desktop versions. Statistics show that a delay of a second can cause a 7% loss in conversions from your website. This is because every person around the world wants to get hold of information as quickly as possible and when a website takes time to load on the mobile devices, users have a tendency to go back to the search results and look for an alternative website that will display the results within a short amount of time.
Moreover, you also have to take into account the progressive enhancement of your website. Having a mobile-first website means that you have a strong foundation and are adding enhancements as you progress to the large screens. The mobile-first technology forces you to create a strong foundation for your website and it will be the foundation on which the tablet and desktop versions of your website enhance and add functionality. The content on the website is given top priority and navigation is placed second, meaning that the websites are required to provide the information quicker to the users.
The mobile-first approach will ensure that the content is optimized to be shown on the smallest screens first and things get easier when users progress to the larger screens. Everything falls into place once things are sorted on the mobile devices first.
Decorations and unnecessary functionalities are removed when the focus is maintained on the mobile versions of the websites. This means a quicker relay of information and isn’t that what the websites are all for?
In this day and age, you should not neglect the mobile-first approach to a website. The focus of the creation of a website is delivering the best possible experience to your users and the mobile-first indexing makes life easier on both the website developers and the users.